Which statement about hunter vs farmer is accurate?

• A. Hunters are the most important salespeople in the business
• B. Farmers focus on acquiring new customers
• C. Hunters focus on acquiring new customers and farmers nurture existing relationships
• D. There is no difference between the roles

Answer: (C)

The key idea here is that sales roles are about different, complementary goals: bringing in new business versus growing and maintaining existing accounts. Hunters pursue new opportunities—they prospect, reach out to potential customers, and win new deals. Farmers nurture current relationships—ensuring satisfaction, managing renewals, and expanding those accounts with upsells or cross-sells.

This statement is the best because it clearly assigns each role to its primary activity: hunters focus on acquiring new customers, while farmers focus on nurturing and expanding existing ones. It reflects how a well-rounded sales team balances both functions.

Think of it in practice: a hunter might cold-call, attend events, and pitch to a new market segment; a farmer might conduct quarterly business reviews, propose additional solutions to current clients, and maintain long-term partnerships. The other ideas either misstate the focus of the roles or deny the differences between them, which isn’t accurate.