Which is an example of business-to-business sales?

• A. A software company that sells HR software to HR professionals
• B. A door-to-door pest control service to homeowners
• C. A clothing store clerk selling to customers
• D. A retail store selling to end consumers

Answer: (A)

Business-to-business sales involve selling to other organizations rather than individual consumers. The example that fits this is a software company selling HR software to HR professionals within other organizations. Here, the buyer is a part of a business looking for a solution to manage human resources, and the purchase typically involves a contract, multiple licenses, and a focus on organizational needs rather than personal use. The other scenarios target private individuals: pest-control service sold door-to-door to homeowners is a consumer market, while a clothing store clerk selling to customers and a retail store serving end consumers are also consumer-focused transactions.