Personal selling is a low-cost approach for companies to reach targeted buyers.

• A. False
• B. Sometimes cost-effective
• C. Depends on market conditions
• D. Always the cheapest option

Answer: (A)

Personal selling relies on direct, one-on-one interaction between a salesperson and a potential buyer. This approach is excellent for targeting specific prospects, tailoring the message, addressing objections, and building a relationship, which is especially valuable for high-value or complex purchases. However, because it depends on human labor—salaries, commissions, travel, training, and the time spent with each lead—the cost per contact and per sale is typically higher than many other marketing methods. So, while personal selling can be very effective in reaching targeted buyers, it is not generally considered a low-cost approach.