Need-satisfaction selling focuses on the customer rather than the salesperson.

• A. True
• B. False
• C. Not sure
• D. Both

Answer: (A)

Need-satisfaction selling centers on uncovering and solving the customer's actual needs. It starts with listening and asking targeted questions to uncover goals, problems, constraints, and decision criteria, then presenting a solution that aligns with those needs. Because the focus is on what the customer wants to achieve and how the product or service can help them reach those outcomes, it emphasizes the customer's interests rather than the salesperson's agenda. In practice, you tailor your presentation to show benefits the customer cares about, address how risks are mitigated, and offer options that fit their budget and timeline. This customer-centered approach is what makes the statement true.